Marketing Analytics for Beginners

Marketing Analytics for Beginners is designed to help you build a solid foundation in tracking, measuring, and analyzing marketing performance—even if you have no prior experience. Whether you're a small business owner, aspiring marketer, freelancer, or student, this course will teach you how to use data to make smarter marketing decisions.

You’ll start by learning the basics—what marketing analytics is, why it matters, and how to set meaningful KPIs. Then we’ll dive into the most essential tool