Fundamentals of Marketing and Brand Management Masterclass

The course is a 9-section deep dive into the entire marketing discipline, moving from foundational definitions and the external environment to strategic models (STP, 4Ps/7Ps), consumer insights, digital execution, and ethical considerations. It balances classical marketing theory (e.g., PESTEL, Product Life Cycle) with contemporary digital trends (e.g., SEO, AI, Sustainability).

The primary purpose is to equip current and aspiring Brand and Marketing Managers with the strategic frameworks and p