Google Gemini for Marketers: Strategy and AI Thinking

This course contains the use of artificial intelligence.

Today’s marketers operate in an environment overloaded with tools, data, and content — but critically lacking strategic clarity. Markets change quickly, competitors react instantly, and customers behave inconsistently. In this reality, marketing can no longer be managed through campaigns, channels, or isolated tactics.

The real role of a modern marketer is to understand how the market works, why customers make decisions, where the brand lo