Strategic Marketing: Research, Branding and Principles

This course contains the use of artificial intelligence.

Are you tired of relying on exhausting marketing "hacks" that stop working the moment an algorithm changes? Have you built a great product or service, but feel like you are just shouting into the void, struggling to get people to pay attention—let alone pull out their credit cards?

Most beginners treat marketing as a synonym for "advertising." They build a product in isolation and then ask, "How do I sell this?" By then, it is already too