Google Analytics 4 (GA4) & Marketing Data: Practice Exams

You can spend millions of dollars on Google Ads and social media campaigns, but if your tracking is broken, you are essentially flying blind. Welcome to the Google Analytics 4 (GA4) & Digital Marketing Analytics practice assessments! The digital marketing landscape has experienced a seismic shift. Universal Analytics is dead, and GA4 is the new global standard. Understanding how to track users across devices, navigate strict privacy regulations, and correctly attribute revenue to the right marke