AEO Fundamentals

This course contains the use of artificial intelligence.

Learn how to build a content strategy that earns visibility in both traditional search results and AI powered answer engines. You will explore how search intent has evolved in the age of AI, understand what makes content trustworthy, and develop keyword strategies that serve search rankings and AI citations. Discover how to optimize your content structure for rich results, AI Overviews, and featured snippets while measuring your impact usi