Consumer Psychology & Behavioral Marketing Masterclass

This course contains the use of artificial intelligence.

Why do customers really buy?

Not for the reasons they give you. Decades of behavioral research — from Daniel Kahneman's System 1 and System 2 to Robert Cialdini's principles of persuasion — show that buying decisions are made by a fast, emotional, shortcut-driven brain, and justified afterwards by a slow, logical one. Most marketing is written for the logical brain. This course teaches you to design for the real one.

Consumer Psychology &